Leadership

Ahmet is responsible for running all facets of the business. A recognized expert in the field of pricing and revenue management, he assures that Prorize delivers the best-in-class pricing solution and continuously exceeds client’s expectations.

Ahmet has directed and built profit-generating pricing systems across a broad range of sectors. Previously Chief Scientist at Zilliant, a provider of price optimization solutions, Ahmet led and pioneered price optimization solution for the Zilliant product suite. Before Zilliant, he served as a Senior Scientist at Talus (now JDA).

Amber is overseeing our clients’ setup, onboarding, training, and support processes. Amber brings a unique experience to her role as she was previously an end-user of Prorize’s Senior Living Rent Optimizer solution; both in her role as Pricing Manager for Holiday Retirement, and as Manager for Pricing and Revenue Management at Brookdale, the largest independent housing provider and the largest assisted living provider in the US, respectively.

Prior to her career in the senior housing industry, Amber worked for more than a decade in corporate real estate development, working for companies such as Nike, KinderCare, and Con-way.

Dinesh is responsible for driving product innovation, strategy, and development, as well as the ongoing performance management of the engineering team for Prorize’s Self Storage Revenue Management (SSRO) and other revenue management technology solutions.

An experienced analytical executive, Dinesh has spent over 25 years implementing, designing, and researching: pricing, promotions, personalized marketing, revenue management, assortment, and marketing mix solutions for various verticals in many countries. He possesses extensive domain expertise in Retail Price Modeling & Optimization, B2B Price Modeling & Optimization, Assortment Modeling & Optimization, Marketing Mix Modeling & Optimization, Personalized Marketing, Segmentation/Clustering, and Recommender Systems.

Previously with Precima (now part of NielsenIQ), Dinesh successfully led analytical product development, research, analytical client delivery and helped build their products/solutions. Before that, Dinesh served as Director of Analytical Consulting at Marketing Analytics Inc (now part of Nielsen Marketing ROI), where his responsibilities included hands-on client delivery for analytical solutions, liaison with a leading strategic consulting group for marketing mix solutions and hiring and mentoring new associates. He has also held analytical positions at Zilliant and Talus/Manugistics (now part of JDA/Blue Yonder).

Dinesh received his bachelor’s in Production Engineering from VJTI, Mumbai – India, and his Masters from The University of Alabama – Tuscaloosa. When he is not working on analytical solutions, he often moonlights as an unpaid uber driver, driving his kids to various activities. In his spare time, he likes to travel, watch television, and follow up on sports, cheering for his university – Roll Tide!

Nataliia leads our data engineering team. She oversees the integration of new data sources, providing the best quality transformation and data load, and enhancing existing database development operations and processes. She is also in charge of user experience and continuous improvement for our unique cloud-based pricing solutions.    

Prior to Prorize, Natalia was the Director of Software Engineering at Analytical Business Information Systems (ABIS-Ukraine).  During this time, she implemented numerous unique desktop applications for clients in the Financial, Accounting, Manufacturing, Tourism, Retail, and Insurance industries. 

Nataliia has a Master of Science degree in Engineering from the National Technical University of Ukraine. 

Natalie enjoys spending time with her family and exploring new places in her free time.  

Hasan leads the pricing science consultants, where he is responsible for the R&D for product offerings and overseeing the execution of scientific work delivered by Prorize.

In the past six years, Hasan led the enhancement of Prorize’s science, including applying AI-based procedures for demand forecasting, competitive pricing, and value pricing. He also led the automation of the critical science processes within Prorize.

He earned a Bachelor of Science degree in Financial Mathematics from Istanbul Bilgi University and a Master of Science degree in Applied Mathematics from Georgia State University.

Hasan enjoys hiking, water sports, cooking, and soccer outside of the office. He also loves traveling and visiting new places.

Fatih is responsible for data science and technology at Prorize, constantly pushing our solutions to new heights and ensuring exceptional client support for clients worldwide.

With over two decades of experience, his journey started in academia, holding a faculty position at University of Hawai’I, before venturing into the telecommunications sector in Turkey. There he spearheaded diverse technology teams, covering planning, operations, solution support, and research and development.

Fatih holds M.S. and Ph.D. degrees in Electrical and Computer Engineering from Georgia Institute of Technology.

Outside of work, Fatih delights in culinary adventures, savoring global cuisines without concern for calories. To balance the indulgence, he’s a firm believer in regular exercise and exploration, keeping his mind and body sharp.